How to Maximize the Impact of Your Marketing Plan : Online Event

Tuesday, July 27, 2021
6:30 pm - 7:30 pm

Businesses that are the most successful have a clear value proposition directed at a select group of customers.

One of the first mistakes a business can make is to try to sell its product to a market that is too large. Businesses in their early stages of development and those have been around for a while will benefit from determining who their best customers are and what segments they belong to, enabling businesses to provide better customer service.

In this webinar, you will learn to identify the best target markets for your product or service, and how to leverage that information to maximize your sales and profit potential. A question-and-answer session with presenter Chris Banakis will follow this presentation. A mentor with SCORE Suburban North Cook and Lake County Chapter, Chris has an extensive background in sales, marketing, and new business development and strategy.

This webinar is being presented by SCORE Suburban North Cook and Lake County Chapter in partnership with the Evanston, Glenview, Skokie, and Wilmette Public Libraries and the Evanston, Glenview, Skokie, and Wilmette/Kenilworth Chambers of Commerce.

Register for this event through SCORE.